Creative Director.
Marketing Strategist.
Systems Builder.
I'm Chloé Pitterson a NYC-based creative director and marketing consultant with 10+ years building brands and systems for beauty, wellness, and luxury businesses.
I started in fine art and creative direction, and spent a decade learning that beautiful brands fail without systems behind them. That gap, between how a business looks and how it actually operates, is where I work.
The work sits at the intersection of brand and operations. Not just beautiful creative, but the infrastructure that makes it work: the email flows that rebook clients, the automation that runs while you're with a client, the campaigns that turn a new lead into a loyal customer.
Pitterson Creative Co. exists to close that gap: strategy, creative direction, and done-for-you marketing infrastructure for beauty, wellness, luxury and service brands that are ready to grow. Consulting and implementation, structured as focused sprints so you always know exactly what you're getting.
01
Email & Retention
Lifecycle email systems built around treatment cycles and client behavior, flows, segmentation, and rebooking logic.
04
Marketing Operations & Ops
Platform integrations, trigger-based workflows, SOP documentation, and team handoff built to run hands-free.
02
Brand Strategy & Creative Direction
Brand positioning, identity systems, and creative standards from concept through to style guide and asset library.
05
Website & Digital Experience
UX-led website strategy, design direction, and full build - from user journey mapping to a live, converting site.
03
Integrated Campaigns
Multi-channel campaign execution across digital, social, email and paid - planned and produces as a cohesive system.
06
Growth & Ops Advisory
Strategic advisory covering marketing infrastructure, revenue levers, and operational systems for scaling founders.
Areas of expertise
How we work
01
Defined scope
Every engagement starts with a clear deliverable. No open-ended retainers, just focused sprints with a defined price and a defined outcome.
02
Honest counsel
We tell you what we actually think, including when something isn't working or when a different approach would serve you better.
03
Both thinking and doing
If it’s a fit, we’ll send a clear proposal with deliverables, timeline and pricing. You decide what works.
04
Clean Handoffs
Everything we build is tested and handed off with education so your team can own and run it independently after the sprint ends.